How to choose the right size, shape, and material.
Heavy objects are stable, so customers erroneously believe the reverse: Stable objects are heavier.
Customers use height to estimate sizes.
Customers falsely believe that these ingredients have been merged into a denser format.
Customers prefer products in glass (vs. plastic) packaging.
Food in a glossy package seems fattier.
This texture resembles the abrasive nature of a masculine gender.
Angularity seems masculine, while roundness seems feminine because of evolutionary roots (e.g., female bodies are more curved).
Tall packages seem healthy because they remind customers of a tall and slender person
More units on the outside? More units on the inside.
Customers will select a new (and more expensive brand) if the packaging is beautiful.
This food feels closer to the environment outside the confines of the package.
Any missing section makes a package seem smaller and less desirable.
An unbagged assortment of carrots will seem fresher than a bag of carrots.
Dark colors seem heavy, while light colors seem...light, as if they're easier to lift.
Realistic images are more enticing.
Products seem heavier in these locations.