Hi, I'm Nick
I share marketing studies that are practical and fascinating.
3 days ago
Mention the Growing Popularity of a Behavior
People are more likely to comply with a request if they believe this behavior is growing in popularity.
6 days ago
Show an Isolated Product Before Contextual Imagery
Isolated images perform better in early buying stages, while contextual images perform better in later buying stages.
14 days ago
21 days ago
Require Favorable Traits to Qualify for Compliance
People are more likely to comply if their behavior will validate a positive trait.
28 days ago
Certainty Grabs Attention, While Uncertainty Sustains It
People are engaged when they feel uncertain because they want to resolve this feeling.