Hi, I'm Nick.
I share marketing insights that are practical, fascinating, and research-backed.

newest tactics
1 day ago

Remove Meaningless Words From Product Descriptions
Products seem more expensive (yet worse in quality) when described with unfamiliar words.
1 day ago

Add Spatial Distance to Luxury Products
Luxury products are more desirable when they are located further away from people.
1 day ago

Reduce the Color Saturation of Luxury Brands
If you want something to seem luxurious, use grayscale colors.
1 day ago

Show Contextual Images to Female Customers
Women prefer realistic settings. Men prefer solid plain backgrounds.
1 day ago

Reviews With Swears Are More Persuasive
Profanity communicates stronger feelings about products.