Pricing

PDF Cover Pricing Guide

https://www.youtube.com/watch?v=VKlATx6NQbI

Customers prefer prices that are divisible by the purchase quantity because it helps them imagine using these products.

https://www.youtube.com/watch?v=dQWblxg6XVo

"Jan 1 - Jan 6" feels shorter than "Mon - Sat" because the time window is shorter in a monthly scale.

Monday to Saturday is large portion of a weekly scale, but Jan 1 to Jan 6 is small portion of a monthly scale

Otherwise customers might infer that products are unappealing. 

End of a product catalog with "Can't Decide?" and relevant links (e.g., Take Our Quiz, Talk to an Expert)

These actions feel like they're still happening.

Home inspection summary: porch is stable, faucet looks good, I don't see termites

More space activates our experience with physical stores, where real estate is expensive.

Two assortments of products. The spacious assortment looks expensive