Hi, I'm Nick
I share marketing studies that are practical and fascinating.
Newest Tactics
3 days ago
Push Negative Words Further Away
Products inherit the associations of nearby words.
10 days ago
Require Favorable Traits to Qualify for Compliance
People are more likely to comply if their behavior will validate a positive trait.
17 days ago
Certainty Grabs Attention, While Uncertainty Sustains It
People are engaged when they feel uncertain because they want to resolve this feeling.
17 days ago
Music Increases Retail Sales on Weekdays Only
Customers need a boost during weekdays because they're mentally depleted.
23 days ago
Apply Refunds or Savings Toward Purchases
These sources bypass the pain of paying.