Hi, I'm Nick

I share marketing studies that are practical and fascinating.

Newest Tactics

3 days ago
The words "sunscreen prevents cancer" with cancer being pushed further away from sunscreen

Push Negative Words Further Away

Products inherit the associations of nearby words.

10 days ago
A survey with a qualification "must be intelligent"

Require Favorable Traits to Qualify for Compliance

People are more likely to comply if their behavior will validate a positive trait.

17 days ago
Emotions with certainty (e.g., anger, pride, confidence) grab attention, while emotions with uncertainty (e.g., anxiety, hope, surprise) sustain attention

Certainty Grabs Attention, While Uncertainty Sustains It

People are engaged when they feel uncertain because they want to resolve this feeling.

17 days ago
Man buying more food on a weekday because music is playing in the store

Music Increases Retail Sales on Weekdays Only

Customers need a boost during weekdays because they're mentally depleted.

23 days ago
Woman returning a product, and she's more likely to spend the money she receives back.

Apply Refunds or Savings Toward Purchases

These sources bypass the pain of paying.