My past website to see the starting point (and mistakes).

White? Dark? Colorful? Which colors? You need to consider a few principles.

Importance of entry points. How to inject beauty and meaning into text logos.

Why “accurate” labels can be detrimental. How to show many options without overwhelming people.

Expectations on Arrival (EoA). Simple tricks to spark a positive emotional reaction.

Which headline? Which imagery? How to improve the aesthetics of your homepage.

How to use “inner speech” to determine the optimal text inside your button.

Buttons can be deceptively influential. Learn how to optimize them.

How to get people to read your content. Clever trick with arrows and calls-to-action.

Lists or grids? And why? How to make assortments look visually appealing.

Importance of end users in banner imagery.

Subtle tricks to improve headlines (e.g., font pairings, blurs, color adjustments).

How dark colors can craft the right perception.

How to optimize videos. Clever trick with parentheses in headlines.

How to design borders and shadows for beautiful imagery. Common mistakes with form labels.

How to personalize sales copy. Important traits for testimonials.

How to eliminate redundancy in pricing tables. Best names for plans.

Common mistakes with images. How to properly cross-sell and upsell.

Best approach for banners. Why red fonts are better for deadlines.

Present-focused copy. Tips for social proof.

Neat trick with colors and pricing. How to optimize for skimmability.

Which bonuses? Importance of “macronetworks” in viral messages.

One-column vs. two-column designs. When to use rounded numbers.

Best colors in the checkout. How to reduce clutter.

Which offers to display? Clever trick with rejection options.

Course-Web-Behavior

Website Behavior

The best layout for sales pages. How to nudge visitors to click your purchase button.

Where to place the price. Why you should visually distinguish the price from the button.

How to uncover the reasons why people are buying your product. A simple method to determine your sales copy even if you don’t know what to say.

Why you should move from broad to concrete. Keep minimal content on the surface of a page, yet detailed information below the surface.

Best thumbnails for videos. How to dilute the imagery of not buying. Simple tricks for preview videos.

When you need social proof. Three traits that make social proof more effective.

How SaaS businesses can sell more effectively. Common mistakes with sales copy. Which images to avoid.

How to structure your headline. Why inserting “you” can backfire. Importance of replacing broad generalizations with concrete examples.

How to segment markets into a manageable size. How to find businesses that match these traits.

How to find something that would be immediately valuable to your list of prospects.

How to deliver this value (and exactly what to say).

How to set up a call with this person. How to pitch them on a small project.

A simple, yet powerful trick to transition from a small project to a larger (more expensive) project.

How agencies can follow this step-by-step process to sell their services.

The most powerful strategy in sales (which very few people are doing).

Which questions to ask (and why). How to leverage these questions to overcome objections later.

7 categories of objections. How to prevent objections from manifesting.

Why you should never write “Sales Proposal” on the cover. How to get prospects to choose your business (instead of the competition).

Which topics to include. How to make it persuasive. Simple tricks to optimize your deliverables and pricing.

I illustrate ways to apply psychology in real-life sales calls.

Important takeaways from each part of the course

What should you ask prospects? And how can you use these answers to optimize your pitch?

An example proposal to help you create your own proposal.

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Sales Psychology

A brief description of each method in this course.

Annual pricing vs monthly pricing. Common mistakes in displaying the price. Which colors to use.

Best location of the price and button. How to push attention toward the CTA. Best way to frame discounts.

Two factors for choosing a survey platform

How to identify and isolate groups of people

How to portray a realistic purchase scenario

How to spot people with different needs (and thus, a different willingness to pay)

How to run a survey to get the necessary data

Sample data that can help you run this analysis

How to set up a conjoint study using software

How to simulate the impact of different prices on market share

How to perform conjoint in a spreadsheet tool (e.g., Excel) without advanced software

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