Guides

Advertising

How to optimize the text, imagery, and layout of your ads.

Brand Names

How to structure the sounds and letters in your product or business name

Choice

What happens in our brain when we make a decision?

Color

What does each color mean and why?

Copywriting

How to choose the right words and composition for maximum impact

eCommerce

Hidden factors that influence online purchases.

Fonts

Why do fonts have personality and how can you choose the right one?

Negotiation

Simple techniques to maximize your deal in any negotiation.

Packaging

How to choose the right size, shape, and material of your product’s packaging.

Pricing

Digits, fonts, and framing. How to choose the best price for any product or service.

User Experience

A list of 100 best practices in user experience and interface design.

Viral Marketing

Why micronetworks are the secret to going viral.

Visual Attention

Which stimuli capture attention and why?