Guides

How to optimize the text, imagery, and framing of ads.

How to structure the sounds and letters in your product or business name

What happens in our brain when we make a decision?

What does each color mean and why?

How to choose the right words and syntax

Why do people donate? How can charities influence this behavior?

A checklist of tactics that will boost sales.

Why do fonts have personality? How can you choose the right one?

Why customers splurge on expensive products

A checklist of tactics to optimize your deal.

How to choose the right size, shape, and material.

Which digits? How high? Should it be rounded? A checklist of pricing tactics.

A list of best practices in user experience and interface design.

Why micronetworks are the secret to going viral.

Which stimuli capture attention and why?