Attach the Product to an Everyday Trigger

Associate your ad with an everyday occurrence to help customers think of your ad during these occurrences.

Nick Kolenda
Updated on
Man goes to bed and thinks of ad that showed somebody going to bed

Advertisers want viewers to remember their product later.

How can they do this? They can associate their ad with an everyday experience. When viewers encounter this experience later, they will be reminded of the advertisement.

Peloton could improve their commercial by attaching their product to an everyday experience. For example, many people lie in bed each morning struggling to find the motivation to exercise. They could show someone experiencing this moment before leaving their bed to ride their Peloton. Next time that viewers experience this struggle in bed, they will be prompted to think of Peloton.

See my YouTube video for another example with Tide.