Ecommerce
Tactic
Mention the Word "Click" or "Tap" Near Buttons
While reading verbs, you simulate the depicted motor actions.
Overview
In one study, people turned a knob counter-clockwise once they understood a sentence. They were faster with sentences like:
- Katie opened the water bottle.
People turned the knob faster because this rotation matched the motor action in the sentence (Zwaan & Taylor, 2006).
On your product pages, perhaps you could mention the word “click” nearby (or “tap” on mobile devices). These verbs activate the muscles that perform these motor actions. While these muscles are activated, buttons should seem more clickable.
- Zwaan, R. A., & Taylor, L. J. (2006). Seeing, acting, understanding: Motor resonance in language comprehension. Journal of Experimental Psychology: General, 135(1), 1.