Replace Vague Benefits With Concrete Examples

Vague benefits are difficult to imagine.

Overview

Try visualizing those words: quality, powerful, high-performance, fast, easy, reliable, durable, revolutionary, premier, best, excellent

You’re probably struggling because each word has different interpretations. The term “durable” can mean:

Material: Is it strong material? Why is it strong? How strong?
Impact: Can it withstand damage? How much damage?
Weight: Is it heavy and stable? Why is stability important?
Lifespan: Will the product last? How long?

Write concrete benefits that portray a single idea. Why is your software “easy” to use? Does it offer minimal features? Is the interface beautiful? Is the onboarding quick? Can you automate tasks? Can novices use it?