Copywriting
Tactic

Constrain Your Writing to a Single Interpretation

Arrange your words so that only one interpretation is possible.

Two thought bubbles emerging from same sentence is bad.

Overview

Read the bold portion from this description of a kitchen bundle:

From a microwave oven, coffee maker, mini refrigerator, serveware and utility cart to help you prepare and serve food to wall decals, rugs and letterboards to bring decorative flair to your space, this dorm room kitchen collection ensures your limited space is effectively utilized.

That bold portion translates into this image:

Feeding a koala wall decal with spoon of food

Arrange your words so that one – and only one – interpretation is possible. Otherwise, readers need to decipher the intended meaning, which slows their reading speed.