Insert the User's Photo into the Interface

Ask customers to upload a profile photo on your website.

Why?

• Implicit Egotism. Customers prefer stimuli related to themselves. If you display their photo in a navigation menu, you activate positive emotions on every page of your website (see Pelham, Mirenberg, & Jones, 2002).
• Personal Connection. This photo bridges the gap into the digital world. If customers see their photo near a product, they can imagine buying and using this product because they are physically (and thus conceptually) closer to it.

Other takeaways:

• Optimize the Photo Quality. Customers are more likely to buy something when they see a photo that makes them look attractive. They feel more confident, and they attribute this confidence to the purchase decision (Jiang, Xu, Gorlin, & Dhar, 2021).

• Jiang, Z., Xu, J., Gorlin, M., & Dhar, R. (2021). Beautiful and confident: how boosting self-perceived attractiveness reduces preference uncertainty in context-dependent choices. Journal of Marketing Research, 58(5), 908-924.
• Pelham, B. W., Mirenberg, M. C., & Jones, J. T. (2002). Why Susie sells seashells by the seashore: implicit egotism and major life decisions. Journal of personality and social psychology, 82(4), 469.