Immerse Viewers into 1st Person Perspectives
You’re more likely to buy something if you can imagine using a product.
First-person viewpoints encourage people to imagine using a product.
For example, Peloton shows multiple POV shots in their commercials:
These viewpoints ease the simulation of using and buying a Peloton. If people can imagine this behavior, they conclude that they want to buy one: Hmm, do I want to buy a Peloton? I can imagine myself using it. So yes, I want to buy one.
See my book Imagine Reading This Book.
- Xu, A. J., & Wyer Jr, R. S. (2007). The effect of mind-sets on consumer decision strategies. Journal of Consumer Research, 34(4), 556-566.
- Xu, A. J., & Wyer Jr, R. S. (2008). The comparative mind-set: From animal comparisons to increased purchase intentions. Psychological Science, 19(9), 859-864.