Isolate Segments With Different Needs

Create separate pages for each customer segment to address their specific needs.

Navigation drop-down menu under "Who We Help" with links to "Teachers", "Trainers", and "Students

Overview

Customers buy kitchen appliances for different reasons: Some want functionality, others want aesthetics.

However, dilution effects occur. Describing the aesthetics of your blender weakens the perceived benefits of your functionality.

To solve this problem, either:

Create different brands for each segment.
Push segments toward different pages.

Do you sell presentation software?

Keep your copy laser-focused on specific needs. Create pages for teachers, managers, speakers, students, and other segments so that everyone is directed to a page that addresses their exact needs.