Pricing
Create a Payment Medium
You can transform the payment into a separate medium (e.g., monthly credits, gift cards).
Customers are more likely to spend money from a separate medium because the payment feels less painful (Nunes & Park, 2003).
Perhaps you could require new customers to deposit a refundable $10 into their account, which they can use for services. Customers will be more willing to spend this money because it resides in a separate medium.
- Nunes, J. C., & Park, C. W. (2003). Incommensurate resources: Not just more of the same. Journal of Marketing Research, 40(1), 26-38.