Pricing
Reduce Every Digit in the Discounted Price
If your price is $465, aim for a discounted price across every digit.

You compare numbers in a digit-by-digit manner. Therefore, reduce every digit in your sale price (see Korvorst & Damian, 2008).

Caveat: Perhaps keep the rightmost digit the same to ease the subtraction of the leftmost digits (see Hung et al., 2021).
- Hung, H. H., Cheng, Y. H., Chuang, S. C., Yu, A. P. I., & Lin, Y. T. (2021). Consistent price endings increase consumers perceptions of cheapness. Journal of Retailing and Consumer Services, 61, 102590.
- Korvorst, M., & Damian, M. F. (2008). The differential influence of decades and units on multidigit number comparison. Quarterly Journal of Experimental Psychology, 61(8), 1250- 1264.