Sequence Words in Alphabetical Order

Something just feels right, and we attribute this feeling to the semantic meaning.

Overview

Read this slogan:

Bufferil eases pain

Subconsciously, this slogan feels pleasant because each word is positioned in alphabetical order (King & Auschaitrakul, 2020). Something just feels right, and you misattribute this feeling to the product.

King, D., & Auschaitrakul, S. (2020). Symbolic sequence effects on consumers’ judgments of truth for brand claims. Journal of Consumer Psychology, 30(2), 304-313.