Color Combos

What does each color mean and why?

https://www.youtube.com/watch?v=MzIURAxr4tQ

Color

This visual companionship feels like social companionship.

Lonely person prefers similar shades of purple

Lonely-Similar-Colors-min

Lonely People Prefer Similar Colors

Lonely people prefer similar colors because this visual companionship feels like social companionship.

Conservatives buy a greater variety of products than liberals, but this pattern reverses during crises (e.g., COVD-19).

Politics and Variety

Male chatbots improve satisfaction when they apologize, while female chatbots improve satisfaction when they show appreciation.

Chatbot Gender and Angry Customers

A 10% increase in hours of safety training reduced hazards by 6%-10%.

Safety Trainings Are Effective

Round Products

Best images, copy, and more. A checklist of tactics that boost sales.

Ecommerce

Tall and skinny products seem rational, while round products seem friendly and emotionally gratifying.

Skinny bottle is rational; round bottle is friendly

Chubby-Products

Round Products Seem Friendly

You feel more kinship with somebody who bought a similar item, especially when it was experiential (vs. material).

Bonding Over Experiences

Participants were less apt to trust strangers in a game if they had used their phone beforehand.

Smartphone Use Reduces Trust

We feel less empathy due to AI's lack of emotions, which can numb the anticipated guilt from questionable decisions. You can reduce this numbness by injecting AI tools with humanlike traits.

AI Interactions Trigger Immoral Behavior

Vertical Angles

Upward angles look effective, luxurious, and authoritative. Downward angles look easy, portable, and sustainable.

Two angles of coffee packaging. Upward angle looks luxurious, effective, and authoritative. Downward angle looks easy, portable, and sustainable

Choose an Upward or Downward Angle for Product Images

Choose the Best Vertical Angle for Product Images

What's the optimal angle for a product image? Why does it matter?

Researchers found that judges are more likely to cite previous cases as precedent if there's a Wikipedia article written about the case. And those judgements share similar wording from the articles.

Wikipedia Influences Legal Verdicts

Movies perform worse in foreign markets when lead actors look similar to each other. Foreign audiences struggle to distinguish and remember them.

Cross-Race Effect in Movies

Gratitude fuels a sense of meaning in life, which suppresses boredom. 

Grateful People Are Less Bored

Numbers and Attention

Which digits? How high? Best layout? A checklist of pricing tactics.

https://www.youtube.com/watch?v=VKlATx6NQbI

Pricing

A listing of flights with a circle around a listing price of $2111

Repeat Digits For Prices in External Marketplaces

Show Repeated Digits in External Marketplaces

A new study shows that you can grab more attention in online marketplaces by choosing the right digits in your price.

A new paper describes a way to deliver optimal ads in real-time by studying the facial expressions of viewers. Sounds creepy.

Smart Ads

People Dislike Angular Furniture

Research shows that people prefer straight lines (vs. tilted lines). A new study found that music albums with straight lines perform better across metrics (e.g., chart rankings, expert ratings, listening time).

Album Design

Cell phone showing email inbox with Nick Kolenda's newsletter, along with an example newsletter that seems super interesting

Every week, I'll send you a new and interesting marketing study.

Previous Newsletters

Color Combos

Round Products

Vertical Angles

Numbers and Attention

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