Ecommerce
Tactic
Show a Positive Statement Near Buttons
When users look at a button, they imagine taking this action. Nearby positive statements trigger a more pleasant simulation of the action.
Overview
Add positive statements near your main buttons. Statements like: Instant Access, 100% Secure, 30-Day Guarantee.
Your buttons trigger the purchase simulation— that is, people look at your buttons and imagine the purchase so that they can gauge their desire. Any nearby statement — positive or negative — will infiltrate this mental image.