Pricing

Insert Alliteration into the Price

Customers were more likely to buy two t-shirts for $25 because of the matching “t” sounds.

Nick Kolenda
Updated on
Two tee-shirts being sold for $25

Alliteration feels good. Something just “feels right” — and we misattribute this pleasant sensation to the context.

Research confirms that alliterative prices are effective: Customers were more likely to buy two t-shirts for $25 because of the matching “t” sounds (Davis, Bagchi, & Block, 2016).

Other examples:

  • Five Dollar Footlong (Subway)
  • Four for $4 (Wendy's)
  • Ten for $10 (Kroger)