Insert Alliteration into the Price
Customers were more likely to buy two t-shirts for $25 because of the matching “t” sounds.
Alliteration feels good. Something just “feels right” — and we misattribute this pleasant sensation to the context.
And it happens with pricing: Customers were more likely to buy two t-shirts for $25 because of the matching “t” sounds (Davis, Bagchi, & Block, 2016).
- Five Dollar Footlong (Subway)
- Four for $4 (Wendy's)
- Ten for $10 (Kroger)
- Davis, D. F., Bagchi, R., & Block, L. G. (2016). Alliteration alters: Phonetic overlap in promotional messages influences evaluations and choice. Journal of Retailing, 92(1), 1-12.