Pricing
Insert Alliteration into the Price
Customers were more likely to buy two t-shirts for $25 because of the matching “t” sounds.
Alliteration feels good. Something just “feels right” — and we misattribute this pleasant sensation to the context.
Research confirms that alliterative prices are effective: Customers were more likely to buy two t-shirts for $25 because of the matching “t” sounds (Davis, Bagchi, & Block, 2016).
Other examples:
- Five Dollar Footlong (Subway)
- Four for $4 (Wendy's)
- Ten for $10 (Kroger)