Pricing
Remove Commas From Prices
$1500 seems cheaper than $1,500
Prices seem cheaper without commas (e.g., $1499; Coulter, Choi, and Monroe, 2012).
Sure, the written length is shorter. But more importantly, the phonetic size is also shorter:
- $1,499: One-thousand four-hundred and ninety-nine (10 syllables)
- $1499: Fourteen ninety-nine (5 syllables)
- Coulter, K. S., Choi, P., & Monroe, K. B. (2012). Comma N’cents in pricing: The effects of auditory representation encoding on price magnitude perceptions. Journal of Consumer Psychology, 22(3), 395-407